The 5 'sex experts' who screwed it up for all of us.
Richard Freiherr von Krafft-Ebing was a German psychiatrist, sexologist and hypnotist who coined the term masochism, meaning he could get you to put cigars out on his balls, tell him how it made you feel and then make you forget it ever happened.
..but I had to watch the whole David Hasselhoff video! Maybe it was just too weird to pass up. (Weird is good..) Or maybe I have to admit that the guy CAN sing. I dunno. Judge for yourself